Roots
Hennessy VS. Wild Rabbit Project
Hennessy V.S has developed an initiative to support the next generation of artistic talent in alignment with the brand’s “Wild Rabbit” campaign and the “Never stop, Never settle.” mantra. In 2016, Hennessy continued their partnership with Pratt Institute to challenge students to create their interpretation of the “Wild Rabbit” campaign in a piece of art that they design. Pratt exclusively selected 10 graduate students to participate in the program. The artwork was displayed at a Hennessy sponsored Art Basel activation in Miami on December 1, 2016.
Roots is the 1st place winning interactive art piece selected by members of the Hennessy Executive Team and Art Industry Insiders, including past Hennessy Limited Edition V.S artists including cultural icons Nas, Shepard Fairey, Ryan McGinness and Futura.
With renowned artist Kadir Nelson.
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"Creation happens every day. Our combined effort is what makes the world we live in continue to be recreated. We ourselves are recreated too. My Wild Rabbit is the constant push to stay curious, because curiosity can connect, create, and evolve. This installation consists of a community of white paper flowers. I invite people to pick a flower and leave their own mark or painted brush stroke on other flowers. I encourage people to share their roots and feed into each other. My garden invites the curious, lovers, friends and even strangers who have never met but somehow crossed paths and contributed to an artwork that celebrates an ever-evolving mixture of colors, textures and stories."
