The assignment 

• Create a campaign of social assets to launch Kiehl’s new Glow Formula Skin Hydrator.

• Identify which multi-tasking benefits and ingredients resonate most with our targets and create a full-funnel creative social campaign.

 

The Goal

Educate consumers on the GFSH benefits, establish a purpose for claims & push to purchase.

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Results

Working together with a team creatives, photographers and video at ANNEX88, I was able to lead the video editing, color correction, text motion and export 3 how to videos that where shared throughout Kiehl’s social channels. Also, I edited and created ad layouts that reached more than 2.7 millions of Kiehl’s followers.