The Assignment
Develop a full-funnel social campaign to launch Kiehl’s new Glow Formula Skin Hydrator by identifying key multi-tasking benefits and hero ingredients that would resonate with target consumers. The campaign aimed to educate audiences on product benefits, build credibility around product claims, and drive purchase consideration.

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Creative Contribution & Results
In collaboration with a team of creatives, photographers, and videographers at ANNEX88, led the post-production process including video editing, color correction, motion graphics, and final asset delivery. Created three educational “how-to” videos and digital ad layouts that were distributed across Kiehl’s social channels, reaching an audience of more than 2.7 million followers.